When we talk about careers in media, the general picture that emerges in our minds is a young TV journalist carrying a logomike or a video camera in hand. Or else, we think of a print media journalist attending an event with a notepad and a pen in hand. However, the media field is a much bigger turf and provides students with many opportunities to build their careers in different areas.
In the times we live, we are all connected through various means of communication. Today, media has become an inseparable part of our lives. Due to advancements in technology and mass media, we can get information ranging from weather reports, crime news, and sports updates to celebrities right on our smartphones.
Every day we are witness to different types of media. Be it your television, social media, radios, new channels, digital content etc.; the media world is all-inclusive. As media has become an essential part of people’s lives, its scope is increasing by the day and provides endless career opportunities to youths.
Pursuing a degree in journalism and mass communication is considered the stepping stone for youths to excel in these fields. The field of Journalism and Mass communication includes studying how to disseminate information to a large number of people effectively. A course in Journalism and Mass Communication teaches the students the art of collecting and analysing information on various topics in a particular region.
It also teaches the necessary skills to disseminate information, stories, and data amongst the masses through multiple means of mass communication, including newspapers, web portals, magazines, television, radio, blogs, films, podcasts, audiobooks, YouTube videos, and many more.
Here, we will like to look into the scope of Media and the career opportunities the field provides.
Scope in our country and abroad
Factors like technological advancements, changes in people’s lifestyles with the passage of time and shifts in their preferences have made Mass Media an essential part of their lives. Although technology has changed the entire contemporary world, it has dramatically impacted Mass Media.
Today, people spend a considerable amount of time on social media. A study says that people spend more than two hours a day on social media globally.
The coronavirus pandemic that hit the globe last year and confined people to their homes has increased people’s dependency on journalism. During lockdowns, people depended too much on TV channels, web portals, videos circulating on social media, and other mass media sources to know what was happening in the outside world.
Since most organisations had been working from home due to the pandemic (for many, work from home has become a permanent culture now), people’s inclination towards OTT platforms like Hotstar, Netflix, Amazon Prime, etc., has increased like never before.
With growing dependence on these mass communication platforms, there’s an ever-increasing scope for aspirants in Journalism and Mass Communication.
With a degree in Media from SGT University, Gurugram, one can find jobs in various fields like Content Writing and Generation, Public Relations, Journalism, TV Correspondence, Fashion Photography, Advertising, Film Industry, Event Management, Legal Affairs, Online Media, Digital Marketing, YouTuber etc.
Content Writing and Content Generation
The consumption of content has grown exponentially during the past decades with the advancement of technology. With the growing consumption of content, the demand for content writers has gone up significantly.
For people having effective writing skills, the profession of content writing can be highly rewarding. Being a content writer with a Journalism and Mass Communication degree, the general perception was that one can get opportunities in media houses, digital marketing agencies, advertising agencies, and other leading organisations.
But now, the demand for content creators is coming from IT companies, e-Commerce firms, web portals, hospitals, universities, colleges, banks, public sector companies, pharmaceutical companies, travel companies, NGOs and many more.
Here at SGT University, Gurugram, a great emphasis is laid on imparting writing skills among students so that they can turn these skills into rewarding careers in content generation.
Public Relations Professional
A degree in Journalism and Mass Communication at SGT University, Gurugram, equips you with excellent communication, negotiation, interpersonal, and management skills best suited for job roles related to Public Relations.
Leading organisations worldwide are constantly searching for talented individuals who can effectively represent their brand and build strong a network and connections in the market. With the growing awareness in organisations regarding their brand image, the demand for PR professionals has grown exponentially.
Central Government has a Field Publicity Department, and all State Governments have Information and Public Relations Departments where they need Public Relations professionals appointed as Public Relations Officers (PROs). Besides, Corporate Communication, a part of Public Relations, offers many opportunities today.
Journalism
Journalists occupy a highly respectable position in society because of the power they wield. Journalism includes delivering authentic, unbiased news to the masses based on thorough research and documentation.
Covering an event in a particular area, finding facts and related information, and delivering it to the masses through printed and digital media lies within the job profile.
A Journalism and Mass Communication Degree at SGT University, Gurugram, provides aspirants with all the required skills and knowledge related to Journalism, aiding them in effectively delivering the true story to the public.
Television Journalist & Film Director/Producer
If the pandemic has affected the circulation of newspapers to some extent, the “work from home” culture has increased the consumption of electronic media, including television. It has increased the demand for creative producers and directors in the entertainment sector.
With a degree in Journalism and Mass Communication from SGT University, Gurugram, one can get into the media world and explore multiple profiles, including Television and Film Directors and Producers. This course is perfect for those with a flair for entertaining people through films.
Not just producers or directors, professionals with our students can also fit the profiles of scriptwriters, video editors, 3D designers, and graphics and animation creators, amongst others.
Fashion Photography/ Event Photography
When people dream of the life of a professional photographer, they usually think about fashion photographers. Clicking pictures of beautiful models on beautiful beaches, travelling to exotic places every season, and rubbing elbows with celebrities and supermodels. Besides all these, Fashion Photography is a highly rewarding profession.
Similarly, Event Photography has also become a highly remunerative profession, with people ready to spend any amount on getting good pictures and videos of their life events. Courses of Journalism and Mass Communication at the SGT, University equip you in the art of photography and videography.
Event Manager
Event Management is an emerging field budding with a multitude of career opportunities. All big and small towns and cities have several event management companies that require professionals.
The job profile involves planning, organising, and managing events, including coordination, creative execution, finance, resource procurement etc., and can explore the field of Event Management.
At SGT University, Gurugram, we equip you with various skills and diverse aspects of planning, management, and execution that will bolster an Event Management career.
Digital Marketing Professionals
Digital marketing is a newly emerging field of communication. It is based on the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing an entirely new endeavour that requires a new way of approaching customers and understanding how customers behave compared to traditional marketing.
In today’s technology-driven world, the field of Digital Marketing has been highly fertile for professionals with a degree in Journalism and Mass Communication from SGT University, Gurugram.
This degree equips students with the 21st-century skills required to have a flourishing career in Digital Marketing. Being an emerging field, you get to experiment with diverse career avenues in specialised areas, including Search Engine Optimisation (SEO), Content Writing, Graphic Designing, Email Marketing, Social Media Marketing, Inbound Marketing and Web analytics.
Columnist
The Centre Spread pages of any newspaper are dedicated to Editorials and Opinion articles. Similarly, all magazines have segments for columns. The articles could be on health, entertainment, politics, education, etc. These are helmed by professional columnists trained in Journalism and Mass Communication.
A degree in Journalism and Mass Communication from SGT University, Gurugram, equips you with the skills to write good articles and columns.
Radio Jockey
All India Radio (AIR), the government-owned radio network, was launched in 1956. It was the only news and entertainment source apart from the on-ground activities. AIR captivated the nation with its programming, including current affairs and shows about storytelling, humour, and music.
One of Indian radio’s earliest stars was Ameen Sayani. Through his show, Binaca Geetmala and subsequent incarnations, including Cibaca Geetmala, he not only entertained the listeners with his pick of songs but educated them about the singers, music directors and lyricists of the songs.
Along with this, he would always have an anecdote or two to precede the songs. It made Ameen Sayani a household name and India’s most loved Radio Presenter.
Today, we have a plethora of FM radio stations across the country. Besides, there is a web of community radios in rural and semi-urban areas where they require RJs.
A degree in Journalism and Mass Communication from SGT University, Gurugram, provides you with the know-how to be a good Radio Jockey and build a promising career.
Many more are becoming influencers by using social media platforms and earning millions besides making millions of followers. In India, all mass communication mediums and the internet have been growing simultaneously and are expected to continue growing in the foreseeable future.
Hence, a degree in Journalism and Mass Communication from SGT University, Gurugram, can lead to a highly lucrative career and potential growth.
We actively partner with media houses for hands-on training and exposure to the industry’s best practices. Our faculty has rich experience in the Media industry. At SGT University, Gurugram, we have our own YouTube Channel, Podcast, Digital Web portal, and Newspaper by the name of SGT Times. Our prime focus is on giving high-level practical exposure to students and making them industry-ready.
At SGT University, Gurugram, we provide our students with the wings to help them fly in the skies and chase their dreams.
Written By:-
Prof. Sushil Manav,
Dean, Faculty of Mass Communication and Media Technology,
SGT University, Gurugram
