Curriculum | Semester IV | BA (Journalism & Mass Communication)



Subject: Media Law and Ethics

CURRICULUM

S. No. Topics Learning Objectives (At the end of the session the student should be able to) Teaching Guidelines Methodology Time
1. Freedom of speech and expression

 

-To learn the importance of freedom of speech and expression.

-To know the limitations of freedom of speech and expression.

-To know the meaning of media freedom

To cover legal aspect of contempt of court

-Contempt of court Act 1971

-Punishment for contempt of court

-Points to be kept in mind while reporting legal issues

Didactic lecture with the help of media coverage, Power Point Presentation and group discussion  

 

 

 

5 hours

2.  Right to Information Act

 

-To know the process of getting information through RTI Act To cover background of RTI

-RTI 2005

-Important provisions of RTI

-Objective of the

-RTI Act

-How to use RTI to get information

-The Central Information Commission

-The State Information Commission

-Powers and functions of the Information Commissions

-Appeal and penalties

Didactic lecture on legal aspects of the topic and discussion.  

 

 

 

 

 

5 Hours

3.  Defamation

 

To learn about the film Production and key members role.

To cover History of Defamation and the First Amendment

-Basics of defamation

-Legal provisions

-Kinds of defamation

-Social media and defamation

-Public officials and figures and defamation

-Defamation law in USA

Didactic lecture through Power Point Presentation.

To focus on defamation cases related to media

 

 

 

 

 

7 Hours

4. Contempt of Court

 

To learn different aspects of contempt of court from view point of media  To cover Legal aspect of contempt of court

-Contempt of court Act 1971

-Punishment for contempt of court

-Points to be kept in mind while reporting legal issues

Didactic lecture on the topic, discussion and Power Point Presentation.  

 

5 Hours

5. Broadcast Laws

 

To learn the importance of broadcast law To cover history of Broadcast Laws India

-Prasar Bharti

-Cable TV Regulation Act Self-regulation, issues and legal intervention

 

Lecture, discussion with the help of news related the topic, group Discussion  

 

8 Hours

 

6.

 

Cinematograph Act

 

 

 

To learn the roles of cinema and impact of the act on the industry

 

 

 

 

To cover legal provisions Issues and Amendments

-Central Board of Film Certification

-Principles for guidance in certifying films

-Certification of films

-Legal basis of censorship

Didactic lecture on the topic, discussion and Power Point Presentation.

 

 

 

 

5 Hours

7. Information Technology Act 2008

 

To learn different aspects of the act and its importance

 

To cover main provisions and amendments important cases

-ITA-2006

-Legal Recognition of Electronic Records

-Legal recognition of Electronic Signature

Lecture, discussion with the help of news related the topic, group Discussion  

5 Hours

 

References

  1. Divan, Madhavi Goradia, Facets of Media Law
  2. S. Venkatramaya, Freedom of Press, B. R. Publication Pvt. Ltd.

Subject: Basic of TV Production

CURRICULUM

S. No. Topics Learning Objectives (At the end of the session the student should be able to) Teaching Guidelines Methodology Time
1. Introduction to Visual Communication

 

To learn the Visual Grammar and technical aspects of Digital Camera.

 

To cover the Visual grammar, Parts of video camera and their functions, Camera support system, Basic camera shots, angles and movements, Lenses: different types of lenses and their application, Camera mounting, White/black balancing, Video shooting with professional TV cameras. 1.  Didactic lecture through Power Point Presentation.  

 

 

 

10 hours

2. Television News Writing To learn about the News value and writing. To cover the Basic principles of news writing, News writing format, Planning, production and compilation of news bulletin and programs, Headline writing, Television news reporting: interview techniques, Piece to camera, Voice-over 1. Didactic lecture through PowerPoint Presentation, News Analysis and Discussion.  

 

 

10 Hours

3. Writing for Television Programs

 

To learn writing for various TV programme. To cover the Writing for television i.e. concept, treatment, script visualization, storyboard and screenplay, Writing for varied TV programs. 1.    Didactic lecture through fiction & non-fiction programme analysis, Power Point Presentation and Discussion.  

 

8 Hours

4. Television Production

 

To learn the stages of production and role of key member. To cover the Stages of TV Production: pre-production, production and post-production, Electronic News Gathering (ENG,) Electronic Field Production (EFP), Single camera shooting, Multi-camera shooting, Field and studio production, TV industry personnel and their role in planning studio programs, Cues and commands. 1. Didactic lecture through Power Point Presentation, practical and Discussion.  

 

 

 

 

 

12 Hours

 

Suggested Readings

  1. Wimmer, Roger D.; Dominick, Joseph R.; Mass Media Research; Cengage Learning
  2. Berger, Arthur Asa; Media and Communication Research Methods; Sage publications
  3. Hawkins, Clifford; Research: How to Plan, Speak and Write About it; Springer Publications
  4. Brennen, Bonnie S.; Qualitative Research for Media Studies; Routledge
  5. Priest, Susanna Hornig; Doing Media Research: An Introduction; Sage Publication
  6. Cauvery, R.; Nayak, U. K. Sudha; Girja, M.; Research Methodology; S. Chand & Company.
  7. Cooper, Donald R.; Schindler, Pamela S.; Business Research Methods; Tata McGraw Hill

 



Subject – CORPORATE COMMUNICATION

CURRICULUM

S No. TOPIC LEARNING

OBJECTIVES

TEACHING

GUIDELINES

METHODOLOGY TIME
1 Introduction to corporate communication:

1.      Concept,

2.      Definition and evolution,

3.      Functions,

4.      Need and Trinity

 

To achieve an overall idea of

Corporate Communication

 

To understand the need, vitality and Scope of Corporate Communication

 

 

 

Lecture,

Interactive sessions, Assignments

 

 

8 Hours

2 Corporate Communication Strategy:

1.    Corporate social responsibility,

2.    Strategic Public Relations,

3.    Corporate Communication and Management,

4.    Defining strategy and its relevance,

5.    Campaign planning and Management

To understand the management in corporate communication and the difference with public relation  

To portray the corporate communication in industries and its relevance

 

 

 

Lecture,PPT,

Interactive sessions, Assignments

 

 

8 Hours

3 Stakeholders:

1.   Definition and Media Selection,

2.   Building a Distinct Corporate identity,

3.   Making of house styles

 

 

To know the stakeholders and media selection for corporate communication

 

 

To Cover the definitions, conveying the house styles for corporate communication

 

 

Lecture, PPT,

Interactive sessions, Assignments,

 

8 Hours

4 Media Relations:

Characteristics,

1.      Changing media scene in India,

2.      Organizing Press Conferences,

3.      Facility Visits, Press briefs,

4.      Proactive and reactive media relations

To understand the changing media scene, organizing press conferences  

Learning to organize press conferences and media relations

 

 

Lecture, PPT,

Interactive sessions, Assignments, Group activities

 

8 Hours

5 Crisis Management:

1.      Concept,

2.      Definition and types,

3.      Techniques,

4.      e-PR

 

To understand the various types of crisis and techniques to manage them, the concept of e-PR

 

To learn e-PR, types and techniques handling the crisis situation

 

 

Lecture, PPT,

Interactive sessions, Assignments,

 

 

 

8 Hours

 

Suggested Readings:

  1. Jethwani; Jaishree J.; Corporate Communication; Oxford University Press
  2. Cutlip, Scott M.; Center, Allen H.; Broom Glen M.; Effective Public Relations; Pearson Education
  3. Wilcox, Dennis L.; Studyguide for Public Relation: Strategies and Tactics; Academic Internet Publisher
  4. Chatterji, Madhumita; Corporate Social Responsibility; Oxford University Press

 



Subject : Mobile Content

CURRICULUM

S. No. Topics Learning Objectives (At the end of the session the student should be able to) Teaching Guidelines Methodology Time
1. Mobile Sites

 

To learn about the generations of Mobile. To cover the first generation WAP site,

Evolution of mobile sites,

Differences between WAP and mobile sites.

2.  Didactic lecture through Power Point Presentation.  

 

6 hours

2. Mobile Content To learn about the “content” for Mobile users. To cover the how to tell a story in 160 characters, Use of SMS in media, Audio and Video news for mobiles 2. Didactic lecture through Power Point Presentation.  

 

6 Hours

3. Reach and Scope To learn the impact of mobile. To cover the Growth of mobile phones, Impact of mobile content on media. 2.    Didactic lecture through Power Point Presentation..  

 

8 Hours

4. The G in mobile telephony To learn the feature and effect of Mobile. To cover the Features of 1 and 2G phones,

3G and its impact on media and

how 4G will affect media.

2. Didactic lecture through Power Point Presentation.  

 

10 Hours

5. Mobile applications To learn about the different mobile applications and impact. To cover the kinds of Mobile applications,

History and impact of mobile content on media.

1. Didactic lecture through Power Point Presentation.  

 

10 Hours

 

Text & References

Stephen Quinn, MoJo: Mobile Journalism in the Asian Region, Konrad-Adenauer-Stiftung

William Strunk Jr and E.B.White, The Elements of Style,

Admission 2017