Curriculum | Semester III | BA (Journalism & Mass Communication)



Subject:
Basics of Radio Production

CURRICULUM

S. No. Topics Learning Objectives (At the end of the session the student should be able to) Teaching Guidelines Methodology Time
1. Introduction to Sound Recording  To learn information about sound and recording so that students could do related job To cover Properties of sound, Sound recording techniques, Types of microphones and their uses, Field and studio recording skills Didactic lecture on the topics, Power Point Presentation and practical by students 10 hours
2. Basics of Radio Program To learn to prepare Radio programmes To cover Writing for the ear, Spoken word, Radio program formats: entertainment, talk, discussion, panel discussion, radio-play, radio newsreel, feature and documentary, radio magazine, commentary, Interview and discussion shows, Vox-Pop, Phone-In, Chat show, Teasers, Promos, Signature tune and Radio Jingle, Radio commercials, Voice dispatches Didactic lecture,  practical exercise by students  

 

 

 

10 hours

3. Reporting and Writing for Radio News To learn to work as Radio reporter and writer To cover News writing, Structuring radio-copy, Editing agency copy, Reporter’s copy, Compiling radio news programs, News capsuling, Writing for programs, Writing for radio commercials Didactic lecture on the topics, Power Point Presentation and practical by students 10 hours
4. Writing for Radio Programs  To be sound in Radio writing To cover Writing for radio-play, feature, documentary, commentary, entertainment shows, Copy with sound effects Didactic lecture, study of Radio programmes, practical exercise 10 hours
5. Management of Radio Stations To learn audience, marketing of Radio To cover Radio station management in public and private sectors, Accountability and code of ethics (with special reference to AIR), Radio program rating, Audience research and marketing strategies for radio. Didactic lecture, survey of market about Radio, practical exercise branding 10 hours

Suggested Readings:

  1. Stewart, Peter; Chantler, Paul; Basics of Radio Journalism; Focal Press
  2. Boyd, Andrew; Stewart, Peter; Alexander, Ray; Broadcast Journalism; Techniques of Radio and Television News; Focal Press
  3. Langford, Simon; Digital Audio Editing: Correcting and Enhancing Audio in Pro Tools, Logic Pro, Cubase, and Studio One; Focal Press
  4. Francis, Rumsey; McCormick, Tim; Sound and Recording: An Introduction; Focal press
  5. Barnas, Frank; White, Ted; Broadcast Journalism: Techniques of Radio and Television News; Taylor & Francis


Subject – Public Relations

CURRICULUM

S No. TOPIC LEARNING

OBJECTIVES

TEACHING

GUIDELINES

METHODOLOGY TIME
1 Introduction to Public Relations

1-Definition, Concept and Scope, PR as a communication function,

History of PR,

Growth of PR in India,

2-Publicity, Propaganda, Public opinion, Lobbying,

3-PR as a management function, Difference between PR and Advertising

To achieve an overall idea of Public relations  

To make aware of basic things of Public Relations

 

 

 

 

Lecture, PPT,

Interactive sessions, Assignments

 

 

10  hours

2 Communication with the Public

1-Internal and external public,

2-Community relations Employee relations

Shareholder relations

Dealer relations

3-PR practitioners and media relations: press conferences, press releases and other PR tools.

 

 

To know the mechanism and process of public relation

 

 

Emphasis should be on understanding and developing relationships

 

 

Lecture, PPT,

Interactive sessions, Assignments,

 

 

 

 

10  Hours

3 Role of Public Relations in Different Sectors                                                                                                                   

1-Stages of PR planning process

2-Crisis management: concepts and practices

3-PR for hospitals, PR for charitable institutions, Defense PR, PR for NGOs, PR for political parties and celebrities

Imparting knowledge of public relation in specialized fields  

Focus should be on salient features of specialized Public relation

 

Lecture, PPT,

Interactive sessions, Assignments,

15 Hours
4 Professional Organizations of PR

PR and law Public Relations Society of India (PRSI)

PR and new technology,

Code of ethics for PR,

International PR, Emerging trends in PR and e-PR.

 

To make them about the law, industry, Techniques and future challenges Focus on to make the students aware of responsibilities and challenges of the profession Lecture, PPT, Interactive sessions and Industry visits  

 

 

 

15 Hours

Suggested Readings:

  1. Cutlip, Scott M.; Center, Allen H.; Broom, Glen M.; Effective Public Relations; Pearson Education
  2. Wilcox, Dennis; Public Relations Strategies and Tactics; Pearson Education
  3. Lesly, Philip; Handbook of Public Relation and Communication; Pearson Education
  4. Heath, Robert L.; Vasquez, Gabriel M.; Handbook of Public Relation; Sage Publication
  5. Cottle, Simon; News, Public Relations and Power ; Sage Publication

 



Subject – New Media

CURRICULUM

S No. TOPIC LEARNING

OBJECTIVES

TEACHING

GUIDELINES

METHODOLOGY TIME
1 Nature and Scope:

1.       Definition,

2.       Nature and Scope,

3.       Medium of Journalism,

4.       Emerging Trends and socio cultural impact

To understand the need, scope  and various types of new media, and its socio cultural impact. To portray the various types of new media and their influence.

 

Lecture,

Interactive sessions, Assignments, Group activities

 

13 Hours

2 Online Communication:

1.       Meaning and Definition,

2.       Features ,

3.       Types of Websites,

4.       New media tools

To understand the online communication, definition, and various new media tools. To portray the relevance, functions , features and new media tools.

 

Lecture, PPT,

Interactive sessions, Assignments

 

13 Hours

3 Cyber Journalism:

1.       Definition, Information Super highway ,

2.       fundamentals of cyber media,

3.       Advantages and Disadvantages of new media

To understand the cyber journalism, cyber space, advantages and disadvantages. Knowing cyber journalism and its fundamentals, advantages and disadvantages of cyber media. Lecture, PPT,

Interactive sessions, Assignments, group activities.

 

 

13 Hours

 

Reading Reference:

  1. The Language of New Media by Lev Manovich
Admission 2017