Curriculum | Semester I | BA (Journalism & Mass Communication)

Curriculum – Introduction to Mass Communication





1 Introduction to communication:

1.    Meaning and Importance,

2.    Feature and scope of Communication,

3.    Types of Communication,

4.   Communication and Mass Communication

To understand the need, scope  and types of communication.  

To portray the various types of communication and its vitality and reach



Interactive sessions, Assignments

6 Hours
2 Essentials of Mass Communication:

1.    Nature,

2. Communication Process,

3.    Functions and Barriers,

4.    Media of Mass Communication,

5.    7Cs of Communication,

6.    Processes of Mass communication

To understand the nature of communication, functions and barriers, media used for mass communication and the process.  

To portray the relevance, functions, 7cs, and process of mass communication



Lecture, PPT,

Interactive sessions, Assignments


6 Hours

3 Function of Mass Communication:

1.    Function of Mass Communication,

2.    Elements of Mass Communication,

3.    Tools of Mass Communication,

4.    Models and Theories

To understand the tools, elements, and functions. To understand the use of models and  the theories . Knowing the tools of mass communication, its theories and models  


Lecture, PPT,

Interactive sessions, Assignments,



6 Hours

4 Traditional Media:

1.    Introduction,

2.    History,

3.    Types,

4.    case studies and Strengths and limitations,

5.    Relationship with the society

To understand the changing media scene, reach and limitations of traditional media.  

to magnify the various types of folk media and their relationships with the society.


Lecture, PPT,

Interactive sessions, Assignments, Group activities



6 Hours

5 Press Commission and Professional Organization;

1.    Regional, National, and International Press Councils


To understand the role of press councils


To have an overview of the regional, national and international press councils



Lecture, PPT,

Interactive sessions, Assignments,

6 Hours


Suggested Readings

Baran, J.Stanley; Introduction to Mass Communication: Media Literacy and Culture; McGraw-Hill

Vilanilam, V. John.; Mass Communication in India – A Sociological Perspective; Sage Publications

McQuail,  Dennis; Mass Communication Theory; Sage Publications

Singhal, A.; Rogers, E M.; India’s Communication Revolution – From Bullock Carts To Cyber Marts; Sage Publications

DeFleur, Dennis; Understanding Mass Communication; Houghton Mifflin Company

Vivian, John; The Media of Mass Communication; Pearson

Stanley, Dennis; Baran J.; Mass Communication Theory & Practice; Wadsworth Publishing Company

Dominick, Joseph R.; The Dynamics of Mass Communication; McGraw-Hill

Curriculum : Introduction to Print Media

S. No. Topics Learning Objectives (At the end of the session the student should be able to) Teaching Guidelines Methodology Time
1. History of Print Media  -To learn the history of Print media in detail


To cover History of Print Media

-Print media in nineteenth century

-Indian press and Indian Freedom movement

-Brief history of major English and Indian language newspapers and magazines

Didactic lecture on the topics, Power Point Presentation and discussion  




7 hours

2. News To understand the actual meaning of news from view point of media To cover News: definition

-Elements and news values

-Writing news: lead, types of lead and body

-Headlines: principles of headline writing

-Types of News-Hard News & Soft News

-News Papers and News Agencies

-News Values

Didactic lecture on legal aspects of the topic, Power Point Presentation and discussion.  





7 hours

3. Reporting To learn techniques of reporting for different desks To cover Principles of reporting

-Types of reporting: objective, interpretative and investigative


-Reporting techniques

-Sources of news

-News gathering methods

-Role of a reporter: functions and responsibilities and classification of reporters

-News Paper report writing

Didactic lecture through Power Point Presentation.

To focus on practical reporting

7 hours
4. Editing To learn how to edit a copy and how to prepare a style sheet  To cover Editing: definition, nature and need for editing

-Principles of editing

-Editorial desk, Function and qualifications of a sub-editor and chief sub editor

-Principles of translation

-Techniques of rewriting; news agency copy, rural copy, contributor copy

-Copy editing: preparation of copy for press

-Style sheet

-Editing and proof reading symbols and their significance

Paperless newsroom

Didactic lecture on the topic, practical editing and Power Point Presentation.  


9 hours

5. Organizational Structure of Newsroom To learn everything about Newsroom To cover structure and functions of the newsroom of a daily

-Weekly and periodical newspaper

-Different sections and their functions

-Components of newspaper departments

Lecture, discussion with the help of news related different desk, Power Point Presentation  


5 hours


Suggested Readings

Franklin, Bob; Key Concepts in Journalism Studies; Sage Publication

Harrower, Tim; Inside Reporting: A Practical Guide to the Craft of Journalism; McGraw-Hill

Bloom, Stephen G.; Inside the Writer’s Mind–Writing Narrative Journalism; Wiley Publications

Knight, Robert; Journalistic Writing: Building the Skill, Honing the Craft; Marion Street Press

Harris, Jullian; The Complete Reporter; Macmillan Publishers

Srivastava, K.M.; News Reporting and Editing; Sterling Publishers

Warren, Care H.; Modern News Reporting; Harper Collins

Rao, N. Meera Raghavendra; Feature Writing; PHI Learning

Sterling, Christopher H.; Encyclopedia of Journalism; Sage Publication

Kamath, Madhav Vittal; The Journalist’s Handbook; Vikas Publications


S. No. Topics Learning Objectives (At the end of the session the student should be able to) Teaching Guidelines Methodology Time
1. Writing for Print To learn media write-ups


To cover Article Writing for print, Difference between News article & Feature article


Didactic lecture with the help of media coverage, Power Point Presentation and group discussion 8 hours
2.  Reviews 


To know the process of review To cover  Book and Film reviews

Art and Cultural reviews


Didactic lecture on review and discussion on problem faced while writing reviews 6 Hours
3.  Types of Articles


To learn about the film Production and key members role. To cover Letters to Editor, Middle and op-ed page articles


Didactic lecture, Power Point Presentation.

Practical work on the basis of newspaper

6 Hours
4. Creative writing To learn the trends of writing for different fields  To cover Travel report, Life Style Writing, Fashion writing, Food writing, New Trends

Blog writing, Story writing, Essay writing and General Report Writing


Didactic lecture on the topic, discussion and Power Point Presentation. 5 Hours


Suggested Readings

Balasubramaniam, T.;  English Phonetics for Indian Students: A Work Book; Macmillan Publishers

Bansal; Harrison, R. K. J. B; Spoken English: A Manual of Speech and Phonetics; Sangam Publishers

Krishnaswamy, N.; Modern English: A book of Grammar, Usage and Composition; Macmillan Publishers

Curriculum – Computer Application-I





1 Introduction to computers:

1-History and generation of computers

2-functions of input-output device

3-Computer languages, Computer hardware and software.

4-Applications of Computer,

5-Hardware and software.


To achieve an overall idea of hardware and software of Computers


To make students familiar with the computers






Lecture, PPT,

Interactive sessions, Assignments



12 Hours

2 Word Processing and MS Excel


2-MS-Office and its applications,

3-Use of various tools: proofing tools, text formatting.

4-MS-Excel with features: working with formulas,

5-working with graphs and charts, and setting up worksheets for printing.

Educating students so that they know they which programs they can use for various purposes  

Encourage students to learn the basic use of computers



Lecture, PPT,

Interactive sessions, Assignments,


12 Hours

3 MS Power Point

1-Power point: Preparing power point presentations,

2-working on design templates,

3-notes, handouts and masters



To encourage students for using various applications of computers

Enhance the computer skills of students




Lecture, PPT,

Interactive sessions, Assignments,



8 Hours

4 PageMaker and Quark Express

1–Introduction to Adobe PageMaker and Quark Express


Preparing students for designing for printing of newspapers and magazines  

Use of designing, lay out to make the newspaper attractive and impressive

Lecture, PPT,

Interactive sessions, Assignments,



8 Hours


Suggested Readings:

Rajaram, V.; Fundamentals of Computer; PHI Learning

Parthasarathy, G.K.;  Computer Aided Communication; Authors Press

Chakravorthy, J.; Cyber Media; Authors Press

Mukherjee, D.P.; Fundamentals of Computer Graphics and Multimedia; PHI Learning

Adobe; Adobe PageMaker; Techmedia






1 Introduction To Event Management:

1.      Concept, purpose, objective and theme,

2.      Creative Visualization,

3.      Planning and Design of Events

To understand the need, concept, objectives, creative visualization and planning & designing an event To learn the concept purpose, theme, knowing the creativity to organize an event



Interactive sessions, Assignments,

organizing small events of the department.



6 Hours

2 Event Concept and Project Proposal:

1.      Feasibility and Client approval process,

2.      Project Planning,

3.      Document Design and Planning

To understand the concept and project proposal   in organizing an event. To understand the importance of client approval process, project planning, and designing.


Lecture, PPT,

Interactive sessions, Assignments


8 Hours

3 Event Marketing and Support Functions:

1.      Meaning, process and concept,

2.      Sponsors and media retail partners,

3.      Post event Maintenance,

4.      Core and social marketing,

5.      Elements in promotion,

To understand the support functions such as sponsors, media retail partners, post event maintenance, social marketing and elements in an event promotion. Knowing the process and concept and other event marketing and support functions. Lecture, PPT,

Interactive sessions, Assignments,



8 Hours

4 Conduct of an Event:

1.      Staging and Execution,

2.      Monitoring Control and evolution,

3.      Safety and security,

4.      Legal and Risk Management,

5.      Staff Pattern Recruitment and Training,

6.      Ethics

To understand the procedure in conducting an event  

to magnify the various stages in organizing an event.

Lecture, PPT,

Interactive sessions, Assignments, Group activities, Organizing an event



8 Hours


Suggested Readings: 

Ferdinand, Nicole; Kitchin, Paul J.; Event Management; Sage Publication

Kirk, R. Land; Catherwood, D. W.; The Complete Guide to Special Event Management; John Wiley and Sons

Singh, G.S.; Devesh, Kishore; Event Management; Haranand Publications

Bowdin, Glenn; Allen,  Johnny; Harris, Rob; Events Management ; Taylor & Francis