Corporate Communication

S No. TOPIC DOMAIN HOURS AS PER MCI
1 Introduction to corporate communication:

1.      Concept,

2.      Definition and evolution,

3.      Functions,

4.      Need and Trinity

Nice to know

 

Must Know

8 Hours
2 Corporate Communication Strategy:

1.    Corporate social responsibility,

2.    Strategic Public Relations,

3.    Corporate Communication and Management,

4.    Defining strategy and its relevance,

5.    Campaign planning and Management

Nice to know

 

Must know

 

Nice to know

 

8 Hours

3 Stakeholders:

1.   Definition and Media Selection,

2.   Building a Distinct Corporate identity,

3.   Making of house styles

 

Nice to Know

May Know

Must know

 

8 Hours

4 Media Relations Characteristics,

1.      Changing media scene in India,

2.      Organising Press Conferences,

3.      Facility Visits, Press briefs,

4.      Proactive and reactive media relations

Nice to know

Must know

May know

 

8 Hours

5 Crisis Management:

1.      Concept,

2.      Definition and types,

3.      Techniques,

4.      e-PR

 

Must know

Nice to know

Nice to know

8 Hours
Admissions Open 2019-20