Public Relations

S No. TOPIC DOMAIN HOURS
1 Introduction to Public Relations

Definition, Concept and Scope,

PR as a communication function,

History of PR,

Growth of PR in India,

Publicity, Propaganda, Public opinion, Lobbying,

PR as a management function, Difference between PR and Advertising.

 

Must know

 

Must know

 

Must know

 

 

10  hours

2 Communication with the Public

Internal and external public,

Community relations

Employee relations

Shareholder relations

Dealer relations

PR practitioners and media relations: press conferences, press releases and other PR tools.

 

Must  know

Nice to know

Must know

10  Hours
3 Role of Public Relations in Different Sectors                                                                                                                   

Stages of PR planning process

Crisis management: concepts and practices

PR for hospitals, PR for charitable institutions, Defense PR, PR for NGOs, PR for political parties and celebrities

 

Nice to know

Must know

Nice to know

15 Hours
4- Professional Organizations of PR

PR and law Public Relations Society of India (PRSI)

PR and new technology,

Code of ethics for PR,

International PR, Emerging trends in PR and e-PR.

Nice to Know

Must know

Must know

 

 

15 Hours
Admissions Open 2019-20