Media Management

S No. TOPIC DOMAIN HOURS
1. Overview            

Media as an Industry

Ownership patterns

Emergence of language media Licensing

 

 

Must know

 

 

7 hours

2. The business of media

Revenue sources

Media Metrics

Trends and opportunities

 

Must know

 

7 Hours
3. Convergence and its impact

Effect of technology on media distribution and consumption

Challenges from emerging media platforms

The future of Indian media

 

Must Know

 

6 Hours