Basic of Advertising

S No. TOPIC DOMAIN HOURS
1 Advertising:

1.       Definition,

2.       Concept and historical development,

3.       Social and economic benefits of advertising,

4.       Various advertising media,

5.       Types of Advertising,

6.       Types of advertising based on media

 

Nice to know

 

Nice to know

 

 

Must know

6 Hours
2 Product Advertising:

1.       Target audience,

2.       Brand image,

3.       Positioning,

4.       Advertising Strategies,

5.       Appeals,

6.       Advertising Spiral,

7.       Markets and their Segmentation,

8.       Sales promotion

 

Must know

Must know

May know

 

6 Hours

3 Advertising Agency and Media Selection:

1.       Structure and functions,

2.       Creativity,

3.       Media Selection,

4.       Strategy,

5.       Planning ,

6.       Media Budget and Campaign planning

 

Must Know

May Know

Nice to know

 

6 Hours

4 Avertissement Production:

1.       Ideation,

2.       Visualization,

3.       Copywriting,

4.       Advertising techniques for Print, radio, TV, film and outdoor

 

Nice to know

 

Must know

 

6 Hours

5 Advertising Research:

1.      Research in advertising,

2.      Ethical aspects of ad,

3.      ASCI,

4.      Law and ad,

5.      Advertising and Pressure groups

Must know

 

Nice to know

Nice to know

 

6 Hours